"Thai Rice My Menu"

"Thai Rice My Menu"

16 Feb 2021

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Thai Rice ... My Menu

The campaign "Thai Rice ... My Menu" under the project Think RICE, Think THAILAND by the Ministry of Commerce works toward promoting high-quality Thai rice abroad. It also aims at creating a strong social media engagement and international awareness of Thai rice consumption.

The worldwide campaign opens for submissions from outside Thailand. The participants include both Thais and foreigners. To participate in the campaign, they shall upload a video cooking any recipe using Thai rice and featuring the Thai rice package on Facebook or Youtube. After making the video public, they are kindly asked to tag @ThinkRiceThinkThailand, and use the hashtags #ThaiRiceMyMenu and #ThinkRiceThinkThailand for a chance to win an e-voucher to dine at authentic Thai restaurants. Due to the current presence of Thai restaurants in this region, only participants from Romania are eligible to participate.

The overall campaign has 3 rounds covering the following periods.

  • First round: 8 February - 15 March 2021
  • Second round: 16 March - 15 April 2021
  • Third round: 16 April - 15 May 2021

Please note that each round ends at midnight local time, and the video’s language shall be English.

The top two global winners of each round with the most views, likes, and shares will be announced on the Facebook fan page

Think Rice Think Thailand”.

  • First prize: meal e-voucher at a Thai restaurant in your country worth 300 USD
  • Second prize: meal e-voucher at a Thai restaurant in your country worth 200 USD

*Meal vouchers are non-refundable, non-exchangeable and valid until 30 June 2021. It can be redeemed only once at selected Thai restaurants, which will be communicated via email later.

More information can be found on http://www.thinkricethinkthailand.com/.